About Me

Dallas-based Lexi Friedman is a Fashion Media major at Southern Methodist University. Her interest in fashion and social media marketing informs her writing and hands-on creative pursuits, some of which are shared with her twin, Arianna Friedman. Their recent collaboration with SF-based Cast Jewelry Company included selecting colored stones and diamond combinations to match each of their personal styles for a two-sided ring. Since one of Lexi’s passions is sharing her outfit-styling photos on @WhatWouldLexiWear?, she was contracted to promote the ring design. She enjoyed showing her followers its styling process, explaining the story behind every stone. Her goal is to spark creativity in the design world through her take on city-girl-chic, a mix of high-to-low complementing fabrics and accessories. She wants to make people feel confident when expressing their personal style. Lexi loves spending time in the great outdoors with her Yorkie Poo, Frank. “The natural world is a celebration of design, color, texture, and beauty. All these elements always inspire me and help me achieve my best work.”